Business for Entrepreneurs

Ever thought about starting your own business? Wondered what it takes to be an entrepreneur? Entrepreneurship Bootcamp is for you!

Students jump into the world of business exploring such topics as ‘where good ideas come from’, innovation, (leadership), (persuasive communication); culminating with learning about business operations equipped with the skills to start their own business. They will master logo design, analytical tools such as SWOT, digital marketing including social media literacy, business management, finance, and a final pitch for their business.

  • Business + Entrepreneurship
  • Business
  • Certificate
  • Foundation
  • Level
  • 13-18
SKU: SPCBU1c Category: Tag:

$99 USD

Register now!

Business for Entrepreneurs

Ever thought about starting your own business? Wondered what it takes to be an entrepreneur? Entrepreneurship Bootcamp is for you!

Students jump into the world of business exploring such topics as ‘where good ideas come from’, innovation, (leadership), (persuasive communication); culminating with learning about business operations equipped with the skills to start their own business. They will master logo design, analytical tools such as SWOT, digital marketing including social media literacy, business management, finance, and a final pitch for their business.

999 Seats left

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  • Business + Entrepreneurship
  • Business
  • Certificate
  • Foundation
  • Level
  • 13-18
SKU: SPCBU1c Category: Tag:

$99 USD

Description

Ever thought about starting your own business? Wondered what it takes to be an entrepreneur? Entrepreneurship Bootcamp is for you!

Students jump into the world of business exploring such topics as ‘where good ideas come from’, innovation, (leadership), (persuasive communication); culminating with learning about business operations equipped with the skills to start their own business. They will master logo design, analytical tools such as SWOT, digital marketing including social media literacy, business management, finance, and a final pitch for their business.

This is a Digital Media Academy self-paced learning experience, designed to build foundational knowledge and skills through hands-on, project-based activities and interactive online excercises.

By the end of this course:

Students will be able to…

  • Identify the characteristics of entrepreneurial activity
  • Recognize a market need and identify a target market
    for their product or service, including features and benefits
  • Describe various forms of advertising and marketing that can influence a potential customer or buyer
  • Spot the differences between consumer wants and needs
    role of money management in financing an idea or developing a product

Course content

Unit 1 – Do you want to start a business?
Lesson 1: What’s the Story
Lesson 2: Entrepreneurs are Problem Solvers!
Lesson 3: Understanding Entrepreneurship

Unit 2 – Innovation and Invention: Where do good ideas come from?
Lesson 4: Sources of Inspiration
Lesson 5: The Difference Between Invention and Innovation

Unit 3 – The Business Canvas
Lesson 6: Value Propositions
Lesson 7: Your Ideal Customer
Lesson 8: Customer Relationships

Unit 4 – Marketing! Price and Promotion
Lesson 9: Fair Price
Lesson 10: Pricing Your Product
Lesson 11: Finishing the Business Canvas
Lesson 12: Marketing, Image, and Branding

Unit 5 – Logos!
Lesson 13: Learning About Logos
Lesson 14: Create Your Logo

  • Laptop, desktop computer or tablet with internet access

Earn a Digital Media Academy Certificate

Your digital certificate will show the world you’ve graduated from a Digital Media Academy course. Universities and employers know and trust Digital Media Academy after 25 years of working alongside 500,000 students in 125+ countries. Become our latest graduate!