Start-up Strategy & Growth (UBC)

Entrepreneurs are made, not born. This course was developed and designed in coordination with educational developers of business schools, industry advisors, and students. While building their ideas into real businesses, students will develop an Entrepreneurial mindset exploring, researching, testing, and launching a new business. Students will work independently and with other students to think and execute with a problem-solving mindset. They will know how to come up with a business idea, test the market fit and develop a go to market strategy to scale up globally. Students learn about management and execution as well as fundamentals on how to scale up their businesses and how to create a launch plan and a sales and marketing strategy. Students will also learn negotiation and decision-making skills including change management and leadership. Students will learn fundraising strategies and how to present their business to investors. Students will use the tools and methodologies used by successful entrepreneurs.

SKU: UBCBU2c Categories: , Tags: ,

Description

Entrepreneurs are made, not born. This course was developed and designed in coordination with educational developers of business schools, industry advisors, and students. While building their ideas into real businesses, students will develop an Entrepreneurial mindset exploring, researching, testing, and launching a new business. Students will work independently and with other students to think and execute with a problem-solving mindset. They will know how to come up with a business idea, test the market fit and develop a go to market strategy to scale up globally. Students learn about management and execution as well as fundamentals on how to scale up their businesses and how to create a launch plan and a sales and marketing strategy. Students will also learn negotiation and decision-making skills including change management and leadership. Students will learn fundraising strategies and how to present their business to investors. Students will use the tools and methodologies used by successful entrepreneurs.

This course forms part of Digital Media Academy’s Tech Accelerator program, our deep learning journey for 13-18-year-olds. Tech Accelerators fuse expert instruction with real-world partnerships to get you university- and industry-ready. Over sequential Levels, you’ll curate a portfolio of Real-world Client Briefs from our leading tech and creative partners, attend Industry Masterclasses, get one-to-one Pro Mentor support and build a Career Network. Tech Accelerators: Fuel your 21st-century career.

Join us on the beautiful campus of The University of British Columbia for an immersive on-campus learning experience. Outside of your course-specific lesson times, you will have the opportunity to tour the campus and gain a better understanding of life after high school.

Computer:

  • Laptop or desktop computer running Windows or macOS that meets the minimum specifications of the hardware and software listed below.
  • Built-in or external microphone
  • Built-in or external speakers or headphones
  • Google Chrome browser
  • Additional computer screen/monitor (recommended)

By the end of this course:

Students will be able to…

  • learn about scaling your business and identifying new market opportunities.
  • learn how to fundraise capital for a new business
  • know how to create viable sales goals.
  • learn how to fundraise a new business.
  • know how to create a pitch deck to present your business idea

Students will create…

  • a business launch plan
  • a sales strategy map
  • a business model canvas
  • a fundraising strategy
  • an investment pitch

Course content

Unit 1: Marketing
1.1 Marketing Strategy
1.2 Copywriting
1.3 Referrals
1.4 Marketing Techniques

Unit 2: Sales
2.1 Sales Strategy
2.2 Fixing Revenue Problems
2.3 Sales Techniques Part 1
2.4 Sales Techniques Part 2

Unit 3: Operations
3.1 Time Management
3.2 Finance
3.3 Team Leadership
3.4 Tools Automation

Unit 4: Fundraising
4.1 Fundraising Strategy
4.2 Ideal Investor
4.3 Due Diligence
4.4 Negotiations and Closing

Unit 5: Pitching
5.1 Progress Review
5.2 Pitch Prep and Practice
5.3 Pitch Presentation
5.4 Course Wrap-up

Build your Future-key Portfolio with a coveted Digital Media Academy Digital Credential

Our Digital Credentials provide recognized, unforgeable evidence of your completion and attainment at Digital Media Academy. They are public-facing, supporting instantaneous posting to LinkedIn, Github and other professional sites, and stackable, allowing you to demonstrate your life-long journey through education and employment. Other early adopters of micro-credentialing include UNESCO, MIT, the University of California and the Government of Ontario (investing $60million over three years from 2020), among many others.

Our issuing partner Convergence.Tech is a world leader in blockchain-based identity and credentials. Their badges are verifiable (including offline), and all data is student-owned forever.

To learn more about digital badges, micro-credentials and our issuing partner Convergence.Techclick here.

Student feedback

Info

  • Product Type: Tech Accelerators
  • Career Pathway: Business + Entrepreneurship
  • Career Track: Business
  • Level: 2
  • Pre-requisites: Business Level 1
  • Age: 13-18
  • Grade:
  • Style: Teacher-led
  • Modules:
  • Certificate Awarded: Yes
  • Start-up Strategy & Growth (UBC)

    Entrepreneurs are made, not born. This course was developed and designed in coordination with educational developers of business schools, industry advisors, and students. While building their ideas into real businesses, students will develop an Entrepreneurial mindset exploring, researching, testing, and launching a new business. Students will work independently and with other students to think and execute with a problem-solving mindset. They will know how to come up with a business idea, test the market fit and develop a go to market strategy to scale up globally. Students learn about management and execution as well as fundamentals on how to scale up their businesses and how to create a launch plan and a sales and marketing strategy. Students will also learn negotiation and decision-making skills including change management and leadership. Students will learn fundraising strategies and how to present their business to investors. Students will use the tools and methodologies used by successful entrepreneurs.

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    SKU: UBCBU2c Categories: , Tags: ,